Gilt Collaboration | Environmental Design | Advertising Campaign
Saks OFF 5TH has opened their first store in New York City, which is two-level store that occupied approximately 47,000 square feet in Tower57 in midtown Manhattan at 57th Street and Lexington Avenue. This store also feature the first-ever Gilt in-store shop.
We collaborated with the Gilt marketing design team for the launch of 'The Power Couple' dominating the Upper East Side of Manhattan. I was the main designer visualizing the concept to executing production mechanicals.
Designed a geometric black and white pattern to match the Saks OFF 5TH's brand style, which also compliments the art-deco building. We wanted to play up the New York City landscape with pink bold quotes and neon lights signs to approach a young, fun and playful brand attitude.