Gilt Collaboration | Environmental Design | Advertising Campaign
Saks OFF 5TH has opened their first store in New York City, which is two-level store that occupied approximately 47,000 square feet in Tower57 in midtown Manhattan at 57th Street and Lexington Avenue. This store also feature the first-ever Gilt in-store shop.
We collaborated with the Gilt marketing design team for the launch of 'The Power Couple' dominating the Upper East Side of Manhattan. I was the main designer visualizing the concept to executing production mechanicals.
Designed a geometric black and white pattern to match the Saks OFF 5TH's brand style, which also compliments the art-deco building. We wanted to play up the New York City landscape with pink bold quotes and neon lights signs to approach a young, fun and playful brand attitude.
Design Judith Leiber’s website landing pages as well as weekly email creative. Mail Chimp professional setting up emails and sending them out to the subscribers as well.
Art Direction | National Campaign Advertisement
Art direct all photo shoots and design national magazine ads for Judith Leiber. We started as a very small team... myself being the sole graphic designer and working very closely with the creative director. Learned to think fast and be creative with expert knowledge of print production and retouching.
I had the opportunity to create Overture Judith Leiber launch campaign from start to finish. We were to target younger customers with a contemporary vision. The bags were made for independent women who values luxury items. Created newspaper ads, look books and the launch of site.
Art Direction | Photography | Retail Design
We focused on the movement and energy through the models for the Fall campaign this year. Highlighted key items and trend signs throughout the store.
We wanted flowers to help our key products shine for the Spring Fine Jewelry catalog this year. The rich colors and textures helped highlight the delicate jewelry.
Had an amazing opportunity to work on rebranding Scott Kay to elevate the brand logo and identity. Here are some of the concept work and presentation layouts I created for the brand.
Event Design | Book Design
Las Vegas couture show was the biggest events we had to shine. Retouched all the jewelry shots and created posters for the event. Also created story booklets for the new launch of Guardian.